The Korea Institute of Corporate Reputation examined big data from June 28 to July 29 in order to examine which girl group members had the highest brand reputation among their peers. The categories under investigation included the amount of brands the celebrity has participated in, their ability to communicate with the public, the community’s perception of them, and the Brand Reputation Index.
Girls’ Generation’s Taeyeon took the No. 1 spot with a combined score of more than 1.1 million (each category is given a score and the numbers are added together).
The chief of the Korea Institute of Corporate Reputation stated, “We examined the brand reputation of female singers who are currently part of a girl group. Their group’s brand reputation and their individual reputations are examined differently, so there may be a difference between the two. Singers who are active on variety programs generally tend to receive higher scores.”
The full list, in order:
- Taeyeon (Girls’ Generation)
- Kyungri (9MUSES)
- Cao Lu (FIESTAR)
- Eunha (GFRIEND)
- Jeon Somi (I.O.I)
- Jungyeon (TWICE)
- Kei (Lovelyz)
- Soyou (SISTAR)
- Sunmi (Wonder Girls)
- Seolhyun (AOA)
- Victoria (f(x))
- Hani (EXID)
- Solar (MAMAMOO)
- Suzy (miss A)
- Joy (Red Velvet)
- Jun Hyosung (Secret)
- Hyeri (Girl’s Day)
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